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Copy Writers Job Description

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Copy Writers

The following job description describes the common responsibilities for this occupation.

Job Description

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

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Copywriter Description - Job Comments

Copywriters play an important role in the advertising world. A picture may be worth a thousand words, but good copy and strong images work together to create memorable advertising. A copywriter job description involves writing promotional copy for print, radio, television, or the Internet. In addition to print ads, a copywriter may produce content for press releases, brochures or any number of other marketing materials. The specific requirements of a copywriter will depend on the size and type of company for which one works, as well as other factors. But all copywriters share the common goal of marketing, or advertising, a certain product or service. To that end, a copywriter job description may include writing themes, slogans, catch-phrases, captions, and other copy to create effective advertising. A copywriter's basic job is to sell products by creating persuasive advertising copy.

According to a recent Payscale Copywriter Survey, the career path for many copywriters led to jobs such as senior copywriter, associate director of creative services, or Marketing Manager. Other copywriters moved on to become Technical Writers or magazine editors. To research your own copywriter job description, or to find job titles, descriptions, and salaries for other positions, take our free Salary Survey.

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