By Sandy Jones-Kaminski
What’s in your name?
Personal branding is a hot topic, once again, so I thought I’d share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand. First off, let’s agree that your personal brand represents how you market yourself to the world. It’s what comes to mind when people think of you. It tells folks what you represent, offer or are a go-to person for.