: Karen MartelJob Title
: Administrative and Marketing AssistantWhere
: North Battleford, Saskatchewan, CanadaYears of Experience
: 5 yearsEducation
: Lampeter comprehensive, Cardigan College FE, SW London Poly: STEC VICEmployer
: Battlefords TourismSalary
: Use the PayScale Research Center to find the average salary for marketing assistant jobs
Marketing Assistant Job - Travel and Tourism Industry
Marketing for people’s tourist dollar can be some of the hardest marketing around. Creating effective communications and promotions for tourism requires a talented assistant with great customer service skills. Karen Martel has the qualities of a marketing assistant needed to do the job. She works in a relatively small travel market, so the advantages of developing a tourism marketing strategy are not lost on her. In this Salary Story, Karen describes the different aspects of her job, from customer service to office management and marketing. Find out why she loves being an administrative and marketing assistant within the travel and tourism industry.
PayScale: What is expected in the job of administrative and marketing assistant?
Look after phones, all office duties, all administrative duties in running the office, and assist callers and visitors with information on the local area. Compile stats, assist with marketing projects for the city, town and municipality. Assist my boss with projects, such as the AGM, tourism awareness week, summer projects requiring supervision of students. Compile and work on the visitor guide for the area - including advertising, editorial, events and who to send it to - and send it out world wide. Keep comprehensive databases of the distribution for literature, upkeep of website (including a travellers' blog), and many other duties.