You’re a social WHAT?! Not long ago if you tried explaining the role of a Social Media Manager to your parents or someone from their generation, you were likely to get a blank stare, a look of serious confusion, or a flood of questions. Insta WHAT?! Facebook WHO?! My, how the times have changed. Social media is now a daily norm for most people, influencing many facets of personal and professional life. According to LinkedIn, Social Media Marketing was the hottest skill of 2013.