Name: Ann Burgess
Job Title: Web Marketing Manager/Web Content Manager (Editorial, Promotions & Co-Branding)
Where: Calgary, Alberta – Canada
Years of Experience: 1.5 years in this position, and 6 Years of marketing in the oil and gas industry
Other Relevant Experience: Recreational shopping and fashion design
Education: International Academy of Design and Merchandising, Toronto, Ontario
Annual Salary: What is the average salary for marketing managers? Use PayScale’s Research Center to find Marketing Manager Salaries, Marketing Director Salaries, and Web Content Manager Salaries.
Over the past ten years, the Internet has noticeably altered traditional methods of shopping, thus launching a boom of companies setting up business through online store fronts. And with the rising cost of fuel, many shoppers are inclined to look online for their purchases rather than driving to the mall. But just like any successful retail store, online stores require teams of qualified professionals to keep them operating at their full potential.
For this Salary Story, we hear from Ann Burgess, an essential part of the team at Shoptoit.ca, a Canada based e-commerce website. Starting her journey in a fashion design career, Burgess eventually moved on to a brief stint as a receptionist before finding her way into her current position in online web marketing and content management. Read on to find some helpful pointers for launching your own online marketing career.