Amazon.com Hijacks Homepage to Promote Career Choice Program
Most employers would be loath to use their front page to advertise open job positions, but most companies aren’t Amazon.com Inc. The retail juggernaut replaced its homepage today with a letter from founder Jeff Bezos that promotes the all-new Amazon Career Choice Program.
The Amazon initiative is targeted at full-time employees who’ve been with the company for at least three years. It promises up to $2,000 a year in tuition reimbursement for four years. With the Amazon Career Choice Program, a warehouse worker could take courses in nursing, computer-aided design or aircraft mechanics — even though Amazon has no need for these positions.
“The program is unusual,” wrote Bezos in the open letter. “Unlike traditional tuition reimbursement programs, we exclusively fund education only in areas that are well-paying and in high demand according to sources like the U.S. Bureau of Labor Statistics, and we fund those areas regardless of whether those skills are relevant to a career at Amazon.”
Bezos also acknowledged that the Amazon Career Choice Program is an experiment. Do you think this educational perk will resound with jobseekers?
(Photo credit: Slate)