Do you know what a PANK is? It's a Professional Aunt, No Kids. They don't have to be an aunt literally, though. The term is used for women who have a special bond with a child that is not their own. This could mean being a godparent, cousin, friend or just a good neighbor. Because of their digitally connected lifestyle and dynamic influence, marketers are increasingly seeking out this key demographic, as this Weber Shandwick infographic proves.