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The metaphorical idea of roots can be applied to just about anything or anyone. In this VerticalMeasures.com infographic, it is applied to the foundation of companies and organizations that hope to continue to grow.
Whether you want to believe it or not, in 2013, the foundation of your business is only as strong as the roots that hold it in place. In many instances, these roots are in social media. This means that if you're using YouTube, your videos need to be short, sweet and to the point. You also want to garner as many user reviews as possible. After all, 80 percent of consumers research products online every week; if your reviews are poor or missing, it will greatly affect your impact on the market.
Another important part of social media roots involves customer service. This might seem like a dying industry when some people see machines as taking over, but the truth is, it's only made customer service that much more important. Now, when one person is upset with your product, millions can see their reaction immediately. This means you must be more on top of your social media customer service game than ever before.
Check out the infographic below for more insights on your social media roots.
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