How to Write the Perfect Job Description

Some job descriptions read like the intention of the writer is to psych out any potential applicants. Others seem like the winner of the quirkiest company essay contest. Obviously, neither are a good idea if you're trying to find the best hires. So what should you do instead?

Julie Strickland at Inc.com offers six tips for writing the perfect job description. Here are three that companies often overlook.

1. Keep it short and sweet.

There are many reasons why job descriptions tend to run long. Sometimes, it's a simple matter of too many cooks: everyone wanted a say in the person who gets hired, so everyone dropped in a few of their favorite adjectives. Other times, the problem springs from a desire to be precise: the hiring manager has a clear picture of whom she wants to bring on board, and wants to outline it exactly. Stick to the essentials, and you won't risk cutting out a candidate who's better than what you'd set your heart on.

2. Be human.

"No one wants to work for a robot," Strickland writes. "Infuse job descriptions with the voice and personality of your company, as this will set you apart and help potential candidates get a feel for whether they're a good fit for your company. And, the tone of the posting should be true to the organization's culture. For example, an organization focused on serious health issues most likely wouldn't have a culture of fun and jovial silliness."

3. Keep it simple.

Make sure you actually tell your candidates how to apply for the job, and streamline the process as much as possible.

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