Could Your Business Be the Next Big Reality Show?

From cupcake bakers to duck call makers, small business owners and employees are today's top reality stars. The benefits of letting a camera crew follow your every move are obvious. Every episode is like a half hour commercial for your business and that means more people at your door.

Rick Harrison, the star of Pawn Stars, says that because of the series, his business pulls in an additional $4 million a year. But the riches don't end there. To capitalize on his success, Harrison opened a Pawn Stars gift shop which brings in another $5 million and he's working on a book and sponsorship deals.


In addition to added revenue for the business, reality stars also get paid to appear on camera. That could be anywhere from $5,000 an episode to $50,000. No one likes to talk in concrete numbers, but it's rumored that the cast of Duck Dynasty wanted $200,000 per episode before starting their new season. That's a nice bonus on top of your usual weekly, take-home pay.

The Downside of Stardom

Money, and lots of it, is the upside of becoming a reality star, but there is a downside – the rigors of fame and the potential to look like a fool.

It's hard to imagine that life could be rough for reality TV stars but you'd be surprised at how stressful it can be. Suddenly, you can't go to the store without people asking for a picture and an autograph. Might be fun the first ten times, but after that it's a nuisance. The increase in business is great, except that now you have to work double shifts to keep up with demand. And since the show revolves around the business, you have to keep doing what you did before the cameras arrived.

Which brings us to the bigger issue – how you come across on screen.

Just think about what it would be like to do your job with a camera crew at your side eight hours a day. Everything you do and everything you say is recorded for potential playback to a national audience. Even if you're an exemplary employee, a savvy TV editor can make it seem like you're doing something you're not. Or not doing something you are!

Some shows, such as Small Town Security and Welcome to Myrtle Manor, go out of their way to make the employees look as if they don't have a brain between them. Those shows are so far off the mark, you have to wonder how much is actually scripted. But even the most straight-forward, small business shows hone in on the employee mistakes in order to create drama. Dropping a $500 cake is gut-wrenching. Dropping a $500 cake in front of 200 million people is mortifying.  

Think the potential benefits far outweigh the risks? Then sit down with the boss and your co-workers and put together a pitch. In addition to a written storyline, you can upload a short video to YouTube so potential producers can see your workplace in action. Find the names and addresses of reality show producers online and try contacting local production companies.

Reality show producers are always on the lookout for the next big hit. With a little leg-work and a lot of luck, they could soon be shouting lights, camera, action at your place of business.

What Do You Think?

Would you like to become a small business reality star? Tell us why or why not in the comment section below.

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Photo credit:  Pawn Stars Photo by Zach Dilgard


1 Comment

  1. 1 Gage Amsler 09 Jan
    This is a true story, it is my story and I ask that anything that I have written here is not to be used in any way without my permission. Thank you. I am a 1st Recon LAV FMF combat medic, a Paramedic, a Firefighter, and a 7 year war veteran...and in Oct. 2012 during a Recon mission for USACE in the west kush mountains south of Kabul, Afghanistan at the mouth of the Khost-Gardez passage, the most dangerous place on the planet at the time, I discovered a few small patches of short skunky the middle of nowhere. We smoked it at 7000' in the high desert winds of the kush mountains...mind-blown/body-numb;) A true miracle as I cured my PTSD IN Afghanistan!! 8 months later I was able to miraculously carry back a handful of very healthy seeds to the USA. 1 1/2 years later I have grown only a few, enough to prove to a certain select few I can trust that what I have is not only as real as a true land-race strain can be...but it is also history in the making. Ben Holmes (Centennial Seeds Co.) in Colorado has developed a new high CBD strain, the OTTO II, which he is currently working on a plant patent (and probably a few more after that clears). Through an incredible story, that can not be made up, I have re-joined with two of my war brothers and their families to continue to grow these 3 undocumented cannabis strain plants, have them professionally tested and DNA tested to confirm they are real, and then we can apply for a plant patent and make history by documenting a new found cannabis strain in a region that will probably never be reached again. The medicine that can and will be discovered from such true healthy land race Afghan plants is just simply just so unimaginable to me, but true...this will be the next king of kush! So right now, at this very buddy Gucci, his wife Sonja, my daughter Sophia (12yo) and I, along with a few select and amazing people are currently looking for a new home and land where we can start a completely crazy and exciting and scary new beginning grow high quality connoisseur hydroponic medicinal medical cannabis to sell by the law, so we can build the equity to put together a high tech facility to grow these Afghani land race seeds...continue to build solid and trustworthy relationships that will help us do this the right way, and then one day we will be able to make this journey from around the world and through so much pain, and loss to make history (there is so much more to this story that maybe we will be able to tell you someday). We are looking for some help in achieving this quest, we are considering a youtube channel to document this as a weekly or daily series. Tonight we decided to start documenting this journey, we have only been together for 5 days now... and each day right now we are moving forward, sometimes quickly...sometimes not quick enough...but when we hit the X...things will start moving very quickly. Could this be a new reality show? We have laughed...its like the movies 'Savages' meets 'Pineapple Express'...only we have the real deal. If you contact me I will be able to provide as much proof as you need when appropriate. Thank you for your time.


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