How to Become a Social Media Marketing Specialist [infographic]

Social media is a booming industry. Becoming a specialist in this field could be a good avenue to job security, as this infographic demonstrates.

So what exactly does a social media marketing specialist do? They help drive traffic to websites, promote content using various advertising strategies, and develop relationships with key influencers and target audiences. It's also important to apply a blended marketing approach that includes earned, paid and owned media outreach.

Facebook is an excellent place for marketing resources. It is No. 1 due to its breadth of offerings and success with display advertising. Another good option is LinkedIn, which now has social news reader options that have made it a go-to destination for employees and employers alike.

Check out the infographic below for more revelations on social media and marketing.

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