First, show them support and allow them to fail. Even if they have an idea that is completely crazy and is likely to never see the light of day, let them chase it and and show them support while they do so. This is how the most innovative ideas are born -- by taking a leap.
As a general rule, try to keep the creatives away from each other. These personalities often clash, but surrounding them with 'boring' people can be just as bad. A study actually found that teams work best when they are full of diverse personalities. So the best way to support your creative employees is by placing them in teams of people that will support their ideas and work on said ideas with them.
One way managers often stifle creativity is by putting too much pressure on their employees. Creativity can only be encouraged through a sense of freedom. Adding too much structure and order to the process will only stifle the thing that makes them so great to begin with. Let them work remotely, or spend an afternoon working from a coffee shop. Let them make their own hours, and don't add pressure by asking too many questions about what they are doing.
Lastly, show your creative employees just how important they are. All employees need to feel valued, and it's important to identify the team members that always go above and beyond to produce great work.
To learn more about how to manage difficult creatives, head over to Harvard Business Review.
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