1. Use Keywords and Live Hyperlinks
Read over the job description several times. Ask yourself what keywords or phrases seem to stand out the most in the advertisement. Incorporate these words or phrases into your resume. Read over your resume a few times before submitting it. The wording of your resume should still sound natural after you include keywords.
If you are submitting a resume online, make sure any hyperlinks are live. You might link to a page you designed for a former employer, or your own web page. Make your email address a live hyperlink.
A link that goes to the wrong address or one that no longer works will make you look as if you don't know how to use the Internet, and could cost you an interview.
2. Cut the Clutter and Be Brief
An online resume should be no longer than a paper resume: one page. Include the same amount of information in an online resume as you would if sending a hard copy.
Cutting clutter makes your resume reader-friendly. A clean, easy-to-read font is better than a fancy font. Make sure there is white space on your resume; a page of text will come across as overwhelming and might not get read.
Get rid of extraneous information in order to improve readability and get to the point. Extraneous information includes multiple emails or addresses, addresses of former supervisors and even the phrase, "references upon request." If they want references, they will ask you.
3. Use Action Verbs to Showcase Achievements
This cannot be said often enough: It's boring to read a list of responsibilities, interesting to read about specific achievements. To that end, use strong action words at the beginning of each sentence. Words such as "built," "directed," or "supervised" are strong. "Implemented new advertising plan" and "generated five percent growth" are so much more intriguing than "was responsible for advertising plan that generated growth."
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