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A Dating Service ... for Your Career?

What dating sites have done for single people looking for romantic partners, Collegefeed hopes to do for college students hunting for jobs. Headquartered in Mountain View, Calif., and founded by Sanjeev Agrawal, Google's former head of product marketing, the company uses data analysis and human insight to match college students with jobs at employers like eBay and Cisco.

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(Photo Credit: Stuart Miles/freedigitalphotos.net)

"Our goal is to make as many connections as possible between students and employers," co-founder and chief executive Sanjeev Agrawal told The New York Times.

The company has over 500 companies on board. Its new service, Collegefeed for Employers, will allow employers to set up brand profiles, run contests, and host online events to attract talent.

In addition, employers receive "hand-curated" matches from the employee pool. The vetted lists Collegefeed provides to employers help take some of the guesswork and hassle out of finding qualified candidates for entry-level positions. The company says it has a 36 percent acceptance rate for its picks, and that 3 out of 10 picks are selected for interviews.

For students, the benefits are two-fold: Collegefeed shows them job opportunities that they might not have known about, and then helps them differentiate themselves from other candidates. If their initial profiles don't pass muster, the system prompts them to make tweaks that will show employers their unique qualifications.

Most students don't know that employers are looking for their particular skill set, Agrawal tells The Times. The company currently has "several tens of thousands" of students in its database. Students and colleges use the service for free.

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