If you’re looking to keep your professional skills current in 2014, then you might want to consider adding social media marketing to your list of credentials, especially since it topped LinkedIn’s list of the hottest job skills of 2013.
Social media is the new way for individuals and brands to engage in today’s on-the-go, mobile world, with many companies shifting their marketing efforts predominantly online and through various social media channels. According to a recent University of Florida infographic, brands use social media marketing for three specific reasons: to connect with customers, gain visibility in the marketplace, and promote themselves. Therefore, businesses are looking for professionals who are proficient in social media marketing so that they, too, can reap the benefits of this cost-effective and successful marketing strategy.
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LinkedIn conducted a year-end study that named social media marketing as the most in-demand job skill of 2013. (See PayScale’s list of the hottest job skills of 2013, here.) What exactly does a social media marketer do? In its most non-technical and appealing form, a social media marketer is someone who is allowed to surf his social network feeds at work… and get paid for it. More specifically, a social media marketer must have an in-depth knowledge of the various social platforms available today, and he must also understand which ones are best suited for a particular brand.
Effective social media marketers are successful at gauging the marketplace, generating buzz-worthy content, expanding the company’s reach, engaging with audiences across various platforms, and being attentive to what the community is asking for and saying. Additionally, they are also responsible for creating, implementing, and managing various social marketing campaigns for companies. Being a social media marketer is no walk in the park, as many may think. However, it’s a great way for professionals to stay current in the job market and tap into an ever-evolving resource that is highly valuable for brands of all sizes.
To learn more about what it takes to become a social media marketer, take a look at Schools.com’s in-depth infographic below.
Do you have a thriving career as a social media marketer? Share your thoughts on what 2014 has in store for professionals in your industry with our community on Twitter or in the comments section below.
Leah Arnold-Smeets, owner of Emiko Consulting, is passionate about helping entrepreneurs capitalize on their strengths, improve on their weaknesses, and reach their full potential. Leah obtained her Bachelor of Science in Business Administration & Entrepreneurial Studies from the University of Southern California (USC).