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1. SEO Specialist
Salary Range: $25,793 - $60,361
SEO (search engine optimization) specialists need to have a respectable understanding of the web, keywords, and how search engines work. This is a more technical profession, in that SEO specialists need to be able to analyze and dissect the algorithms of various search engines in order to optimize a brand’s exposure and reach. If you have a solid understanding of optimizing web content and love to research, then SEO specialist might just be your calling.
2. Social Media Copywriter/Blogger
Salary Range: $15,417 - $69,634
If you’ve got a knack for writing and have a decent understanding of social media and SEO, then you consider a profession as a copywriter or blogger. Due to the nature of this job, it can be done remotely, which means flexibility and work-from-home perks are two added benefits to this in-demand job.
3. Social Media Marketing Manager
Salary Range: $26,285 - $78,829
Social media and marketing seem to be two buzzwords in business lately. With the ease and cost-effectiveness of marketing on social media platforms, business are seeking out talented marketing professionals who understand social media. If you have a marketing background with managerial experience, and know what it takes to make a brand stand out in the crowd online, then a social media manager position might be the right fit for you this year.
4. Online Community Manager
Salary Range: $30,538 - $72,662
This job is responsible for maintaining a brand’s community online, while also ensuring that active engagement is also being upheld. The online community manager handles the day-to-day conversations and content posted on social media platforms, and this person is also able to measure, analyze, and translate basic metrics using various social media tools. If you enjoy client relations and are looking for a job that allows you to build relationships with existing and potential customers, then consider this interactive and exciting job as an online community manager.
5. Social Media Specialist
Salary Range: $26,939 - $62,051
This job is a combination of online brand management, social media marketing, copywriting, and general management, and an ideal candidate for this position is a self-starter with proven track record. A social media specialist needs to be able to work in cross-functional teams and understand the intricate details of each social media platforms and what each are good for, as it pertains to the brand’s online marketing efforts. If you have sufficient experience planning, executing, and managing social media initiatives from start to finish, as well as a proficient understanding of social media marketing, then social media specialist is the job for you.
(All salary data sourced from PayScale’s Research Center.)
Social media has become a pivotal part of business and everyday life, thanks to its worldwide popularity, and companies have begun focusing more of their marketing efforts toward social media over the past few years. If you wish to have a promising career that’s both exciting and in high-demand, then consider one of the many possibilities that the social media industry has to offer.
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