Women rule the internet when it comes to social media, according to recent Pew research — except when it comes to LinkedIn, where only 19 percent of internet-using women are on the site, as opposed to 24 percent of men. Why does this matter? With recruiters increasingly turning to social media to find qualified candidates for jobs, women who are looking for work need to maximize every opportunity, in order to get the attention of hiring managers.
“A lot of women mistake sending a LinkedIn request to a dream employer with sending a Facebook request to the guy who broke your heart in college,” writes Jessica Sager at The Grindstone. “It’s not the same thing. One is to hopefully build a future while the latter is because you can’t let go of the past. Don’t get it twisted!”
We would also add that women sometimes have a different idea of what constitutes good manners online, partly because they’re so often the target of uninvited attention on every social network. Writing to a recruiter or a connection about a job isn’t the same as harassing someone, especially if you don’t spam them with messages. (And don’t. Don’t do this.)
3. They have hard skills, and they show them off.
Keywords are everything in the world of LinkedIn, and at this point in history, men are still more likely than women to have some of the hard skills that get recruiters’ attention. Change that. Learn to code, take a STEM class, become proficient with a software program.
And then make sure you tell the world, starting with LinkedIn. It’s not bragging, if it’s true.
Tell Us What You Think
Have you ever been hired through LinkedIn? We want to hear from you! Leave a comment or join the discussion on Twitter.
Jen Hubley Luckwaldt writes about work-life balance, stress management, and other topics relating to what makes us happy at work. A full-time freelancer, she deals with stress by blurring the lines between life and work to the point where the two spheres are barely separate. The happiest day of her career was when scientists proved that looking at pictures of cute animals makes us more productive.