Digiday, coined the term "tweetenfreude" to refer to the behavior of following those on twitter that we absolutely despise, and how we have fun doing it. From a business perspective, "hate-following" may be a waste of time and decrease our productivity, but there are some surprising facts behind the psychology of the hate-follow. If you spend time on Twitter as part of your work day and follow those who rile you up, you may as well make it work for you and your job.

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