(Photo Credit: A Name Like Shields.../Flickr)
The short version is, don't accept LinkedIn requests if you don't know, at least slightly, the person who sent them.
"I stopped accepting connection requests from total strangers. And I stopped sending them to people I haven’t met or haven’t actually worked with, too," writes Kim Lachance Shandrow at Entrepreneur. "If I don't know you, have never directly done business with you, and we don't even work in a remotely similar industry and have zero connections in common, please don't ask me to connect with you on LinkedIn."
The reason? On LinkedIn, Shandrow points out, "your good name is on the line." You're not risking a news feed full of strangers' throw-back Thursday photos, or a few spammy tweets from an easily unfollowed advertiser. You're actively participating in the degradation of the quality of your network. And that translates directly into dollars and cents down the road.
The opposite is also true: just as you shouldn't accept requests from spambots and people who found your name on the internet, you also shouldn't send requests to folks you don't know. In order to build a strong network, you need to use LinkedIn to forge a real connection with other people. That means not contacting people you don't know, or wouldn't do a favor for, and not sending the standard, uncustomized request-to-connect text.
Be a real person, even if you're reaching out via a digital tool.
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