Women are big business on the internet. They spend more time and money online than men. In fact, 61 percent of online transactions are conducted by female consumers, according to a 2010 comScore report. No wonder, then, that the past few years have seen a spate of online businesses targeted at women.
Whether or not this is a good thing is, of course, another question. Jodie O'Dell of Mashable and Venture Beat started a firestorm on the internet when she suggested that these "pink collar" businesses were embarrassing. Later, she clarified that her concern was that, by focusing on traditional female areas like fashion, shopping, and babies, women in business weren't "making the best use of their time & skills to change the world."