Ivar's, a seafood chain based in Seattle, deals a little differently with the usual problems facing restaurants. For example, most companies, faced with the challenge of generating PR, just whip up more creative ads. A few years ago, Ivar's did that ... and then put them at the bottom of the ocean. The organization put out the rumor that their late founder, Ivar Haglund, had placed billboards under Puget Sound
. The signs, which were supposedly placed in 1954, bore slogans like: "Ivar's Chowder. Worth surfacing for. 75¢ a cup." Ivar's latest trick is no hoax: while some business owners have protested
Seattle's minimum wage hike to $15 an hour minimum wage, the restaurant is rolling out a new, higher wage structure to staff before the phased deadlines.