It's tempting to think of getting a job as a numbers game: send out as many resumes as you can, the theory goes, and you'll definitely get hired. While you definitely won't get hired for jobs you don't pursue, sending out thousands of resumes and cover letters can actually be overkill.
Composing cover letters may be one of the most arduous aspects of applying for work, but it seems that they remain a necessary evil. The purpose of the cover letter is to introduce yourself to an organization in the context of the specific job to which you're applying. Cover letters are pointedly aimed toward each potential opportunity, whereas the rest of your application package might be similar to what you use for other job openings. A cover letter can make or break your application, so it's important to avoid certain common pitfalls in order to maximize its benefits.
The five little words, "To Whom It May Concern," have been used to kick off traditional cover letters for decades. We are programmed to begin our formal introduction to companies this way. Having been taught that this was the correct salutation for a business letter of this kind, most of us don't even question it. But, maybe we should. At best, the phrase doesn't do us any favors; it just meets expectations and gets the job done. These days, we can do better.
Rap mogul and new father Kanye West is looking to hire a few key personnel for his new clothing line, and he’s turning to LinkedIn to find these lucky candidates. We'll take a look at five questions to consider before applying to a job for a celebrity or the mom n' pop on the corner.