It’s no secret that women are underrepresented in STEM fields. Diversity reports from companies such as Google and Yahoo reveal dismal numbers. While the companies themselves need to work on encouraging women to apply for and stay in computer science jobs, society as a whole will have to do better at inspiring women and girls to pursue their interest in tech. One popular way of doing so has been to use toys as role models. But as the recent flap over Computer Engineer Barbie shows, you can't just slap a new coat of paint on an old, bad idea and call it equality.