A major shift is happening in the American workforce. The rise of the independent worker is shaking up the way companies and individuals operate. By 2020, freelancers are expected to grow from 7 percent to 16 percent of the workforce. Now, new businesses are cropping up to meet the needs of these workers and help them continue to intentionally blur the lines between work, life, and play.
Whether you are a job seeker, an independent jewelry designer, a freelance journalist, an aspiring filmmaker, or the owner of a new food cart, a strong online presence is a key part of every professional and small business's marketing strategy. The backbone of this presence is your website. And unless your small business is a web design company, or you are successful enough to hire a programming whiz (in which case you would have probably already needed a website by now), you most likely have neither the funds nor skills to fork over thousands to a professional for the perfect site. Thankfully, in today's sea of freelancers, entrepreneurs, and independent contractors, a lack of money and programming knowledge does not stand in the way of a great-looking site that does not break the bank.