Frustrated about your inability to get traction in the job market, or feeling unclear on what makes you uniquely valuable? Whether you are currently employed or between jobs, being able to define and articulate your personal brand is the edge that allows you to distinguish yourself from the pack.
"I have to go to work tomorrow," a friend of mine recently informed me. "And the worst part is, I'm still not Batman." For most of us, work is a far cry from superheroics, unless you count being able to endure an interminable meeting without sighing a feat of strength. (And sometimes, it is.) But as the lead story in this week's roundup shows us, being good at managing is a superpower – but one you can develop over time, with no origin story required. Read all about that, plus the assumptions you should stop making about LinkedIn, and the ways in which your brand will change over time, in this week's post.
It's a catch-22: in order to build a successful career in the 21st century, you need a personal brand. In order to build a personal brand, you need to participate in social media. But, the easiest way to tank said personal brand, and possibly your career as well, is to say something dumb online – which is, of course, easy to do, thanks to social media. This week's roundup looks at how to manage the urge to say just a little too much online; plus, how to get noticed for the good stuff, not the bad, and 29 questions to answer to discover the real you.
When we were kids, the rules of the playground were simple: don't snitch, unless you or someone else was in serious danger. As adults, it's slightly more complicated. For example, what if – like an Ask a Manager reader – you know that your colleague is planning to take paid maternity leave, and then quit? Alison Green's answer to that question, plus Dan Erwin's latest reading list, and Emmelie De La Cruz's tutorial on personal branding, in this week's roundup.
We're supposed to pretend that we don't care what people think, especially at work – to do otherwise would be to admit that we're weak, that we lack the conviction and courage needed to get the job done. Reality, however, might be quite a bit different. In this week's roundup, we look at why other's people's opinions of you are still their business, and their business only – plus, tips on branding with a less-utilized social network, and what you absolutely shouldn't do if your employer shows you the door.
Thousands of college students across the country are beginning to graduate, ready to hit the ground running and enter the workforce. But are they really ready for what it takes to land the job of their dreams? These days, beginning your career means more than just writing a killer resume. Creating a strong personal brand is critical to establishing a reputation when you may have little to no experience.