New CEO on the Block: Yahoo’s Marissa Mayer Reveals Plan for Company Turnaround

by Evan Rodd,

As Yahoo’s third CEO this year, Marissa Mayer is wasting no
time turning Yahoo into a fast-paced, mobile force to be reckoned with. She has
already replaced chief financial officer Tim Morse, who served as interim CEO
last year. Morse has stated he was nervous about working with a new CEO, and
rightfully so. Did he know his days were numbered?

Last week, Mayer held
an employee meeting to reveal her vision for the new Yahoo. Anonymous employees
rushed to dish on their new boss’ plans for company overhaul, though Melissa
isn’t sharing any specific details regarding new products or strategies. What
Mayer presented was a general vision of the new Yahoo, and it sounds like she
has big plans. 

As a former Google-er, Mayer plans to bring Yahoo into the
21st century with a mobile-focused vision, hoping to create a
product that is used by consumers every day. Daily interaction with a Yahoo
product? That seems to be a lofty goal. 

Any employees who were shocked by the sudden “departure” of
Morse should take note – Mayer aims to bring in top tier talent via
“acqui-hires” in hopes of securing new visionary
. The goal is to provide new talent with new resources, and
encourage current employees to step up their game.

Marissa Mayer wants results, and she wants them now. According
to Business
, projects will only be green-lit if they can scale to 100 million
users, or $100 million in revenue. Yahoo will also rely on employees to move faster with more deadlines, ownership, resources, and tools. Will this keep them motivated to perform at the level she wants?

The new Yahoo will be partner-friendly, and hopes to be a
strong force in mobile by 2015. Is Mayer’s former employer, Google, threatened
by the possibility of a new competitor? Not likely. Google has already stated that
it would love to partner with Yahoo
, which currently utilizes Microsoft’s
Bing as its search provider. Yahoo, however, is contractually obligated to
continue its partnership
with Microsoft

What does this all mean? Is Yahoo cheating on Microsoft with
Google? Are we about to witness the emergence of a new mobile superpower that
will push poor Bing even further down the search engine hierarchy? Only time
will tell.

We anxiously await further details regarding Mayer’s ongoing
strategy, especially when it comes to compensation, talent acquisition and


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