Win Top Tier Techies!

Evan Rodd,

As many businesses gravitate towards a stronger software presence, the demand for tech-savvy employees is growing larger every day. 

It can be challenging enough to secure customers, especially if software is an imperative aspect of your services. When that software needs some TLC, you want the best and brightest in the business. Top companies like Google and Apple offer the incentives and company culture that many techies gravitate towards. When you are trying to stay afloat in a competitive tech marketplace, what can you do to secure top tier techies?

Equity and salary are just the beginning. The talent war for tech is nearing epic proportions. Don’t worry if you can’t afford Google’s death benefits package – there are other ways to compete.

Recently, a questioner on Quora posed the query, “What are some of the best carrots used to attract top engineering talent in Silicone Valley besides equity and salary?”

A plethora of valuable information was offered, and some of the biggest names in tech decided to weigh in on the conversation. While the thread was tech-specific, the suggestions seem to apply to anyone looking to recruit top talent, be it tech or otherwise. 

As HR managers, you understand the value of an efficient and productive team. Whether you’re determining tech salaries, or acting as the line of communication between employees and management, you have special insight into your company’s unique culture. Employees need to see what you see, and tech talent is no exception. They want to feel inspired by their co-workers, and work in an environment that cultivates creativity and inspiration. A solid team that feels devoted to their jobs and company will ensure that new talent is inspired and motivated.

Unnecessary bureaucracy seems to be particularly annoying to engineers, who are extremely results driven. The use of technology to create efficient, and flexible working conditions is also extremely appealing. If you find yourself losing techies left and right, it may be time to update some of your bureaucratic policies. 

Talent, tech or otherwise, want to feel connected to something deeper than just a job. They want to feel like they’re part of something important and meaningful, something that makes them feel like their work is impacting the world beyond their day-to-day job functions. If your company isn’t on the same level as the Apples and Googles of the world, what can you do to make yourself stand out? When you find the employees you want, make sure you help them feel a deeper connection to the work, and company culture.


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