BuzzBee: Mastering the Art of Compensation


Evan Rodd, Payscale

Hopefully you’re familiar with the many different ways PayScale’s compensation solutions can help your company benchmark high-demand jobs, attract desirable candidates, and remain competitive. Utilizing concrete data and analytics, your HR managers are able to define your company’s labor market and benchmark any job against market rates. Many companies have experienced great success with the help of PayScale’s compensation software, but we wanted to take a moment to highlight a particularly inspiring success story: BuzzBee.

Located in Seattle, Washington, BuzzBee is a strategic marketing and communications firm that assists companies as they bring technology products and services to market. Recently, BuzzBee turned to PayScale Insight to help them master their compensation plan, allowing them to prevail in the talent wars. Before PayScale, BuzzBee had relied on instinct and yearly salary surveys to determine their compensation strategy. While this method helped guide BuzzBee through the recession, they needed fresher, more concrete data and strategy to grow the company and retain existing talent.

“People are starting to move around,” says CEO Michele. “Jobs are opening up, and you have to be really strategic about how you hire and where you get your employees.”  

By utilizing PayScale Insight, HR Manager Lindsay Shaller was able to have a different type of conversation with BuzzBee’s hiring managers. The fresh market data and intuitive software allowed Shaller to make educated decisions when it came to her compensation strategy, and give the company’s hiring managers increased accountability.

“Really, what it did is made us more confident,” says Shaller. “Instead of just going by our gut, which got us through the recession. But in order to be able to grow the company we really needed that concrete data, and that’s what PayScale was able to provide.”

Before PayScale Insight, BuzzBee closed 60 percent of the offers made to candidates. BuzzBee is now able to close 90 percent of offers with little negotiation. Additionally, they have retained top employees, and gained a new sense of confidence in regards to salary and compensation. “When you’re in the business of professional services, your assets are your people,” says Bourdon.

Read the full BuzzBee case study here.


More than 2,300 organizations use PayScale's subscription software to:

  • Allocate raises. PayScale Insight allows you to allocate raises based on employee performance and labor budget.
  • Attract talent. Price jobs based on your local market and competition.
  • Retain employees. Get pay right and show them how you did it. Your employees will be more satisfied to stay.
  • Drive performance. Get their salary right so they can focus on doing a good job.
  • Be confident. With know-how to talk about comp with anyone.

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