The most important thing to remember when you offer perks is that freebies that make employees happy do not overshadow engagement – happiness and engagement are not one in the same. While it is true that perks can make employees happy and happy employees can be engaged, happiness is not the sole measure of engagement and therefore perks alone may not make more engaged employees. The power of perks lies in utilizing them in the right ways and finding how they fit into your company culture.
What the evidence shows
Time and time again, we see that the most important factors for satisfied employees are compensation, recognition, a positive relationship with their supervisors and autonomy to do their jobs. So where do perks fit in the mix when it comes to what’s important to employees? Well, many studies show that perks don’t rank very high – in some cases, not even in the top five or 10 considerations. However, these facts don’t necessarily show the whole picture. What they do show is that there are many things that must be fulfilled before employee engagement can be increased through perks. Company culture will always be more important than perks, but studies like MetLife’s 2013 Employee Benefits Trend Study show a connection between robust benefit offerings and engaged employees. So while it’s clear that perks have the possibility of increasing engagement, perks alone likely won’t.
Which perks and why
In addition to understanding that perks are powerful in conjunction with a positive corporate culture, you’ll want to keep in mind that the type and nature of the perks make a difference. For instance, a perk that is expensive for the company and doesn’t make a significant impact on employees is not a good investment. There are also certain perks that resonate more than others. When you’re considering what to offer, look at what will improve employees’ lives and your company, either in the short or long term. For instance, gym memberships can positively impact the bottom line of your company’s insurance expenses as well as your employees’ day-to-day health. Additionally, an investment in your employees’ education or skills is one of the best decisions you can make. The difference in perks that make employees feel good and those that increase engagement is the value that employees see in the perk. That doesn’t necessarily mean it has to be big or costly, just valuable to the employees, such as concierge dry cleaning if your offices aren’t near a dry cleaner. While it’s always a good decision to do what is best for the company and the employee, don’t be afraid to have your workforce’s best interest at heart.
Have you seen engagement increase with the offering of new perks? Tell us about your company’s experience in the comments below.
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