Social Media in the Workplace

Methodology: PayScale’s Social Media
in the Workplace Report


We provide the pay data for common skills for Social Media Managers, employees of social media employers, and for jobs Social Media Managers had 5 years ago.

We also provide the percentage of Social Media Managers that have 10 of the most common majors and 18 of the most common skills for Social Media Managers.

Also included is the social media data from the Compensation Best Practices Report from the years 2013, 2012, and 2011.


Total Cash Compensation (TCC):
TCC combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, and other forms of cash earnings, as applicable. For example, when overtime is typical for a given job, TCC also includes overtime pay.

It does not include equity (stock) compensation, cash value of retirement benefits, or value of other non-cash benefits (e.g., healthcare).

Years of Experience: the number of years the respondents has spent in the field/career.  Therefore the years of experience will incorporate all applicable jobs in the field, not just the current job.

Unless otherwise noted, all values are calculated across all years of experience.

Typical Median Pay: The median pay, also known as the 50th percentile, is the middle value for TCC across all employees with a given job title: half of all workers will earn more than this amount, while half will earn less.

Jobs 5 Years Ago: The most common jobs held by workers 5 years ago. Note: There is a long tail of jobs that Social Media Managers had 5 years ago, which is why the percentages are so small.

Generation: Generations as defined by the year workers were born in: Gen Y (1982-2002), Gen X (1965-1981), and Baby Boomer (1946-1964). Note: Because Social Media is such a new field, Baby Boomers are likely entering into it later in life, which is why their pay is so similar to Gen X.

Common Majors: The most common educational majors for workers in a given job. Majors are defined by the Classification of Instructional Programs (CIP) taxonomic scheme (

Common Skills: The most popular abilities central to the job.

Gender: Workers that selected either male and female.

Compensation Best Practices Report: An annual report created and distributed by PayScale, Inc.  detailing workplace growth, compensation practice trends, and insights in pay raises, recruiting, and retention. Download link:

Social Media Prohibited: Percentage of respondents that answered "No use of social media is allowed at work", "Facebook is prohibited at work", or "No use of social media is allowed at work and we block access to the site(s)" to the question, "Please select the description that most closely matches your company's policy on social media use."

Relative Commonness Ratio: The ratio of commonness for a given skill for social media managers relative to how common the skill is nationally, i.e. Blogging is 2.81x more common among Gen Y than it is nationally.

About the data: This data has been prepared for the media to facilitate reporting on PayScale's Social Media in the Workplace data package , which examines how social media has impacted workers and employers in the modern workspace. 

About PayScale: is a salary data and software company for individuals and businesses. Creator of the largest database of individual compensation profiles in the world, PayScale, Inc. provides an immediate and precise snapshot of current market salaries to employees and employers through its online tools and software. PayScale's products are powered by innovative search and query algorithms that dynamically acquire, analyze and aggregate compensation information for millions of individuals in real time.
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