Retail merchandisers are responsible for the coordination of merchandise activity among store locations. They are the primary contact between store general managers and their retail chain. Retail merchandisers control inventory by monitoring current holdings, sales reports, and inventory reports to ensure stores are neither over- nor understocking particular items; they also adjust this balance as purchasing trends shift in their region, reducing inventory for low-selling products and expanding inventory in better-selling products. With access to data from multiple stores in their service area and the company-wide data, retail merchandisers can provide general managers with information on current trends, as well as upcoming sales, promotions, and product lines. Retail merchandisers are also responsible for ensuring that each store represents the company well in terms of aesthetics and proper employee training and behavior.
Retail merchandisers work in a variety of settings. They travel frequently among store locations, managing inventory and inspecting storefronts. Their schedule may vary from week to week, with nights and weekends required during busier shopping seasons or surrounding new product launches. Their typical activities include traveling to stores, communicating with general managers about new and existing products, and adjusting inventory and displays to fit the current company model. They also must keep current with industry trends and company developments.
Retail merchandisers are required to have completed high school or equivalent. They must have retail experience in most cases, as well as driver’s license due to the extensive travel requirements. A great deal of independence and strong communication skills are also required.
Retail Merchandiser Tasks
- Respond to customer questions and calls with informative and cross-merchandise solutions.
- Display products both in targeted displays and by keeping store stocks tagged, rotated, and on the shelves.
- Educate customers and partners about the organization's retail solutions and their benefits.
- Order, stock, and display items.