Marketing specialists serve a function that is intended to attract the attention of potential customers to increase revenue. They may have a say in what a company puts on the market, what media venues they use to display the product, the image that the company wishes to project, and the advertising approach they would use for a product.
The marketing specialist must figure out ways to improve a company's marketability. Marketing specialists analyze current and past marketing data to see what has and has not worked. They also assist in developing marketing plans. This may require creativity, as they have to think about what will reach a consumer and grab his or her interest. Marketing specialists also make sure that whatever marketing ideas are thought of must fit the image of the company they work for. Marketing specialists work with a team of other marketing specialists. They work in an office or a cubicle and spend time in conference rooms. Marketing specialists work in conjunction with other departments, as well, primarily advertising departments. Their work hours are typical business hours on Monday through Thursday from 8 a.m. to 4 p.m. Their tools for work are charts, graphs, statistical software, computers, telephones, pens and paper, and other common office supplies. Marketing specialists report to a marketing manager, marketing director, or media supervisor.
A bachelor's degree in marketing is required for this job. Marketing specialists must also have some experience in marketing or sales.
A marketing specialist must be able to see what will attract customers. He or she must have foresight and know what customers find appealing. Marketing specialists must be innovative, as many things that attract potential customers are new ideas. In the world of marketing, what is old will not usually draw much attention.
Marketing Specialist Tasks
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.