A brand marketing manager is typically responsible for the development and execution of branding plans, marketing initiatives, and other projects meant to promote both short-term and long-term growth for their company. A branding marketing manager generally is tasked with developing branding strategies, monitoring competitive activity, collaborating with product management, and conducting market research. They also oversee marketing communications and sales, develop and support brand strategies, communicate with consumers, oversee social media activity, and collaborate with other departments on the development of new packaging and design. Additionally, brand marketing managers generally help develop and track their department's budgets, and they may be tasked with overseeing other marketing employees.
A branding marketing manager generally works with many departments within a company, including product management, market research, marketing, communications, and sales. These managers work in a variety of industries, but are typically found in manufacturing and retail companies.
A bachelor's degree in marketing, communications, or a related field is typically the minimum educational requirement for this position. Many employers also prefer relevant experience as well. Brand marketing managers must also possess the ability to analyze technical journals, analyze financial reports and legal documents, and respond to inquiries by customers. They should also be able to manage a budget, present relevant information to managers, and use basic computer software. Excellent communication skills are essential to this position as well.
Brand Marketing Manager Tasks
- Communicate and ensure consistent brand messaging with partners and sponsors.
- Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
- Develop, manage and drive all aspects of marketing strategies to maximize the brand identity for an organization.