The main role of a key account manager is to establish and maintain the relationship between the company and its clients. A good key account manager works on combining what the client needs and requires with any strategic plans a company may have. Key account managers make the client a priority and give them the quality service an appreciative company must provide. Another duty of the key account manager may be to contract new agreements or conduct any negotiations between the company and the client. The key account manager must always be thinking about what the client may need next, and they must create business plans that have the ability to bring in profit for both. This means that from time to time they may have to join other departments in the company to make a project even better if the client's needs have expanded into other areas of the company. Client satisfaction is the most important responsibility the key account manager will have. They have meetings with their clients, follow up with them, make phone calls and maintain good lines of communication. Key account managers may also be required to market and promote services to draw in new clients. A key account manager balance the needs of all of their clients, provide all the necessities, and do all that is possible to increase revenue for the company and all their clients.
Key Account Manager Tasks
- Submit monthly and quarterly sales recaps outlining the wins and losses.
- Work directly with key accounts to ensure proper service levels are maintained, special projects are executed and promotional displays are implemented.
- Liaison between sales and marketing, aiding the development of point of purchase material and marketing of current and new products.
- Define and achieve sales goals, budgets and margin targets.