Marketing Specialist Average Salary

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national salary data
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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
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CHF 0CHF 50KCHF 100KCHF 150K
Salary
CHF 44,698 - CHF 102,129  
   
Bonus
CHF 0.00 - CHF 19,727  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
CHF 36,253 - CHF 105,323  
Country: Switzerland | Currency: CHF | Updated: 11 Feb 2017 | Individuals Reporting: 29

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Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting constraints. The specialist typically works with product and brand managers to determine how to best reach an intended demographic. The specialist also helps develop marketing campaign content, such as web advertisements, TV and radio commercials, billboards and other types of content. They typically create ideas for marketing content and then work closely with a creative department to execute it.

A postsecondary degree in marketing, advertising or another relevant field is typically required for marketing specialist positions. Previous experience in marketing is typically required or preferred as well. Most specialists begin their careers as lower-level employees within larger marketing departments, gaining practical experience and promotions to positions with progressive responsibility. Most specialists work during regular business hours in an office environment, although hours and location may vary depending on their employer's needs.
Marketing Specialist Tasks
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Key Stats

Gender

Female
58 %
Male
42 %
Salary
CHF 60,000 - CHF 96,344
Salary
CHF 71,643
1-4 years
45%
5-9 years
34%
10-19 years
21%

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