Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.
The vice president of marketing and sales needs to be well versed with their product, distribution, prices, and any other potentially relevant details that a customer may need to know. Just as much as vice presidents of marketing and sales need to close their sales, they need to be good leaders and supervisors, regularly checking performance and communicating any problems with salespeople.
Vice presidents of marketing and sales typically need a bachelor’s or master’s degree in business or a similar field. They also need extensive experience in sales and marketing.
Vice President (VP), Sales & Marketing Tasks
- Analyze sales statistics to determine sales potential, monitor customer preferences and inventory requirements.
- Ensure services are in compliance with professional and company policy standards.
- Plan, direct, and set the strategic direction of the sales and marketing program to maximize profit and increase product or service visibility.
- Direct the sales and marketing management staff in effective use and development of business plans and strategies.
- Develops objectives and policies for the sales and marketing department.