An advertising operations manager creates advertising plans and improves them whenever necessary. The manager usually works on a team of other advertising personnel to look over the current advertising model. This team tries to discover areas that can be improved in order to achieve better revenue.
The advertising operations manager should have knowledge of all types of advertising that the company uses, such as television ads, billboards, website ads, and search engine ads. The manager may work with a graphic design team and other creative departments in order to collaborate to create optimal advertisements. Working with an analytics team is also important in order to gather current data relating to campaign progress. In some cases, the advertising operations will be directly in charge of carrying out analytics. When problems are detected with advertising, the manager should carry out analyses in order to determine the causes and correct them. It is also important to carry out various tests to determine the feasibility of the success new ads. Therefore, strong problem-solving skills are needed.
This a management position, so past managerial experience may come in handy. Since this is an advanced position, many years of experience in the field is usually preferred. General management duties such as hiring, scheduling, employee evaluations, and providing employee direction are usually expected. In some cases, the advertising operations manager will have to administer training and carry out presentations, so strong public speaking skills are important. A minimum of a bachelor’s degree is usually required.
Advertising Operations Manager Tasks
- Write and deliver presentations and reports for a variety of internal audiences.
- Set up, modify and update data streams for market awareness and customer sentiment.
- Create, maintain, and execute advertising programs and objectives.
- Analyze data to identify yields, optimize revenue and segment the market.