A wide variety of industries and companies hire web managers, as any business entity with an online presence will need them. Educational requirements vary based on pay-scale and the importance of the position, but many require a Bachelor’s degree in a field such as Communications, Journalism, Marketing, or Public Relations. Most higher-level positions require a minimum of five years of experience in a related line of work, although many will bypass this requirement for those with Master’s degrees.
Typical daily activities include: facilitating communication between departments regarding their needs and desires for online activities; working with project timelines and budgets; regular meetings with management to ensure brand identity is maintained; and supervising employees who are working on online tools and marketing media. Required skills to fulfill these duties include excellent oral and written communication skills, project coordination skills, advertising knowledge, and budgeting experience. Because of the nature of the position, candidates with experience in management and advertising are often preferred, but the ability to work independently must exist, as well.
Tools used on the job will include Microsoft Office and other software which require intermediate computer skills. Work hours will usually be common business hours, though overtime for projects may occasionally be necessary. There will be minimal hazards or physical risks, as the job is typically confined to an indoor office environment. However, stress may result from pending deadlines and common business problems such as budget constraints.
Web Manager Tasks
- Manage special projects and updates to the organization's web presence.
- Improve search engine optimization, including reporting on usage analytics.
- Design, update, and maintain websites in HTML, CSS, Java, and other programming languages.
- Collaborate throughout the organization to drive web updates of content, style, and usability.