Marketing managers are charged with the day-to-day marketing functions in organizations or businesses. They maintain awareness of changes in markets to implement advertising strategies that reflect current trends, in addition to acting as expert to leadership on effective marketing techniques. Job specifics vary according to the employer's needs.
This position calls for creativity on the advertising side, as well as the budgetary knowledge necessary for planning. Marketing managers may also act as general managers or directors of marketing. General duties include overseeing operations, as well planning marketing campaigns based on a concept, service, or product. Mediums for advertising generally include print, T.V., radio, and the Internet, among others. A marketing manager may be responsible for overseeing an existing campaign or creating a new one. The underlying role of a marketing manager is to present the business in a way that is favorable and distinguishes it from other brands.
A marketing manager may work indoors or outdoors, depending on the scope of the product or service being branded. A marketing manager typically is expected to hold an bachelor's in business administration, though a master's in management is preferred. Applicants with demonstrable and substantial level of experience may be considered in lieu of a graduate degree.
Marketing Director Tasks
- Direct, plan and oversee the marketing strategies of the organization's products and services.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Oversee staff operations, business planning, staff and advertising budget development.
- Act as subject matter expert to leadership on issues relating to effective marketing.