Communications managers facilitate internal and external cooperation in their companies. They may liaison with other companies, company clientele, and many departments within the organization. They work in the offices of corporations, non-profits, and small businesses to maintain their company's image.
Communications managers may work alone or in a team setting. In large businesses, they might be part of a larger department and generally working under the supervision of a senior communications manager. They work with marketers, writers, graphic designers, and other talent to create the image that the company wants to project. Communications managers work in an office setting during regular business hours.
Generally, communications managers must have a bachelor's degree in marketing, journalism, or a related field, as well as experience driving companies' communication on an internal and external basis. The experience required generally ranges from five to 10 years in a similar role. They must be experienced with technology, and proficient with marketing and graphic design tools such as Microsoft Powerpoint and Adobe Illustrator. In addition, verbal communication and interpersonal skills must be excellent.
Communications Manager Tasks
- Act as a liaison between outside vendors and management.
- Guide and support management in marketing planning and public relation strategies to ensure alignment with objectives.
- Manage marketing communication initiatives; internal and external communications and special events promotions.
- Monitor advertising trends and budgets.