A country manager oversees the operations of a global company within a specific country. The country manager accomplishes this by acting as a liaison between the main office and the facilities in their assigned country. The country manager must make sure that the organization’s goals are being met in the country and that the employees of that country are meeting the standards that the organization has required. Conversely, the country manager also represents the country’s office with the main office to make sure that the country office’s needs are being met. Furthermore, the country manager must make sure their organization is obeying local laws and regulations. In addition to the liaison duties, the country manager also performs general management duties such as supervising staff, ensuring financial targets are met, maintaining and cultivating customer relationships, coordinating sales activities, overseeing market research, and developing strategies.
To become a country manager, a bachelor’s degree is often required. Some organizations may prefer advanced degrees such as a master’s degree in business administration. Because this is a supervisory role, at least five years of experience in a management position is essential. A country manager may also be expected to have experience working on an international scale and usually must be familiar with their assigned country. A prospective country manager should be familiar with the customs and laws of the country, as well as being able to communicate in the local language(s).
Country Manager Tasks
- Coordinate, develop, and oversee staff, projects, and sales.
- Develop goals and policies, and establish standard operating procedures that are in alignment with the organization's mission.
- Manage all aspects of the product or project implementation in the assigned country.
- Communicate with the primary office, report on progress, and act as the organization's representative in that country.