Marketing communications directors are responsible for directing marketing and communication activities for their organizations, as well as leading a department to reach all goals in a timely manner.
These directors work in an office environment and use a personal computer to review marketing reports and communication materials and create strategies to compete at a high level with other organizations. They are typically responsible for approving marketing programs and modifying requirements for communications, and strong interpersonal skills and the ability to multitask on projects are important in this position. These directors are also responsible for providing concepts to marketing specialists to generate graphics, content, and videos to be posted in print or social media, and they may have a team of professionals to respond to current and potential clients. They also share marketing information with other company departments, such as sales and accounting.
Marketing communication directors must help research new purchase patterns and target marketing campaigns to specific population sectors, as well as redact communication files to express company objectives in a clear manner. They must provide leadership and technical skills to resolve issues as they arise, and also assist with training efforts and report their progress to the marketing vice president in their organization. They often use analytics in their decision making processes and should work well in a fast-paced environment to achieve all marketing and communication goals.
A bachelor's degree in marketing, communications, or a related field is generally required for this position, and prior experience in a relevant capacity is highly beneficial. Industry certifications are also helpful.
Marketing Communications Director Tasks
- Collaborate with management to set and coordinate marketing planning and public relations.
- Direct, plan and coordinate the marketing communications effort of the organization.
- Oversee staff operations, business planning, staff and advertising budget development.
- Oversee communication press releases, scripts and editorials.
- Monitor market changes and adjust marketing strategies accordingly in order to remain competitive.