A senior product manager handles many of the oversight duties involved in getting a product from the concept stage to the production stage; they also work to maximize product by foreseeing customer and market demands. Depending on their business' needs, this can include a number of different tasks. Typically, a senior product manager is in charge of ensuring that best practices are followed, goals are met, and projects and related operations are conducted effectively. Senior product managers are often in charge of coordinating marketing, sales, and other product-implementation strategies to ensure that operations are properly conducted. When it comes to product development, there are usually numerous stakeholders in the success of a product who may have differing visions for the product. A senior product manager serves as a liaison between stakeholders and the development/implementation teams. A senior project manager also must evaluate the market to find ways to better serve the customers and increase profitability.
Senior project managers typically have extensive experience and training in various aspects of business and commerce. They are proactive, leadership-oriented, and familiar with the needs of the company and the customer base. They must have knowledge of technical processes, adherence to marketing guidelines, and familiarity of business strategies. As with most leadership or oversight positions, senior project managers must be able to communicate effectively, analyze data from numerous inputs, and provide direction and guidance to their subordinates.
Senior Product Manager Tasks
- Define and document product requirements and roadmaps for execution and sales.
- Collaborate with cross-functional teams for every stage of product development.
- Transform business and market strategies into do-able, defined product plans.
- Lead market research and position conversations to ensure viable products and balanced growth.