Advertising account manager are responsible for effectively managing all advertising accounts for their company. They participate in all aspects of advertising, from idea creation to development to advertising distribution. These managers work with advertising professionals to increase brand loyalty and build advertising accounts for their organization, as well as develop excellent business relationships with customers and external partners. Advertising account managers also use market research to help implement advertising campaigns in an efficient way. Generally, they report their progress to the advertising vice president in their department.
Advertising account managers must demonstrate their leadership skills through motivating a group of advertising professionals to reach all company objectives in a timely manner. They share important account information with other managers, as well as use a personal computer to create advertising plans and detailed progress reports to be presented to executives. Advertising account managers also review market pricing reports on a regular basis to maintain a competitive edge, and retain current accounts. Additionally, one of their main responsibilities includes collaborating with sales managers within their organization on all major retail initiatives to form a more cohesive advertising concept.
A bachelor's degree in advertising, marketing, or a similar field is required for this job. Previous experience - including in a managerial capacity - is generally required or preferred. Industry and leadership certifications may be beneficial. Advertising account managers must be organized individual that pay close attention to detail and possess strong analytical skills.
Account Manager, Advertising Tasks
- Develop proposals for advertising strategies to present to potential and current customers.
- Serve as a liaison between the customer and design team.
- Work with customers to plan and implement advertising campaigns.