An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.
Education required for this position varies depending on the company. The range of education generally spans from an associate’s degree and at least three years of related work experience to a bachelor’s degree and the minimum of one year of related work experience. Interactive/digital producers must work closely with other members of the company and work well independently. They must consistently deliver timely, successful projects and keep abreast of new trends in computer technology. To do this, continuing education is essential. Additionally, these producers must be detail oriented, able to meet deadlines, and well organized.
Interactive / Digital Producer Tasks
- Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
- Develop concept, design and/or narratives for projects.
- Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
- Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.