A sales and marketing assistants generally help with a company's marketing and sales initiatives by following through with promotions and marketing campaigns. This can include updating social media, creating promotional email campaigns, coordinating exhibit and trade show appearances, and contacting customers. Sales and marketing assistants often work closely with a marketing executive. Their work may include preparing proposals, running reports, and a variety of other duties as assigned by the marketing executive.
This is considered an entry level position in many companies, and it may be full time or part time. The hours are often flexible, with evenings and weekends sometimes required. Sales and marketing assistants also must be available to work off-site at special events.
Many companies prefer sales and marketing assistants have a bachelor’s degree in communications, business, or marketing; experience in the field is also valuable. Excellent communication skills are necessary, as are basic computer skills; sales and marketing assistants are often called upon to update blogs and a variety of social media outlets. A personable and professional demeanor is essential, and some employers may prefer a bilingual candidate depending on their customer base.
Sales & Marketing Assistant Tasks
- Participate in sales and marketing activities to promote products and services.
- Assist in finding and contacting potential sales prospects.
- Provide administrative support to the sales and marketing department by preparing reports, conducting research, and performing clerical functions.