Regional sales managers perform their duties while presiding over multiple store locations in one area, hence the name of their position. They may visit different store sites from day to day to meet with store managers and review how each store is doing in terms of sales. When needed, a regional sales manager will offer advice and help implement changes to help ensure the stores' success. One of their primary duties is in meeting with staffs of their store locations and holding presentations with them, intended to boost employee morale and install different techniques for improving sales.
Regional sales managers spend a lot of time in staffing: They are involved with hiring store managers and they try to install the people who will have the best impact on sales per store. Regional sales managers are involved in the training of those managers, and these store managers report directly to them.
Regional sales managers are usually assigned sales objectives so they spend their time focusing on the overall sales approach and the overarching sales objectives. They usually have an office at their company's headquarters, but they do spend a lot of time out of the office while visiting the stores they oversee. As they hold a high position in hierarchy, they usually report to the vice president or president of their corporation. The tools they work with are common office tools such as records, graphs, statistical software, telephones, computers, pens and paper, and other such office supplies.
A master's degree in business management is often a requirement to become a regional sales manager. However, some companies only require a bachelor's degree and several years of experience in retail management.
Regional sales managers must be able to supervise several locations which means they must be great multitaskers and able to see the bigger picture. They hold a lot of responsibility and must be able to handle pressure. They must also be exemplary leaders.
Regional Sales Manager Tasks
- Manage sales management staff and provide direction regarding resources and sales strategies, establishing territories, quotas and training.
- Coordinate sales distribution of products or services to facilitate the sales process.
- Manage the sales generation in districts and major accounts within a large geographical area for one or more of the company's product line.
- Develop, forecast and monitor budget and utilize operational resources.
- Manage the sales generation in districts and major accounts within a large geographical area.