Regional sales managers work in both retail and non-retail settings to oversee other sales managers within their district. They may develop marketing programs to increase sales of existing products or services, as well as introduce new products and lead regular sales meetings. They also meet with sales managers and analyze the sales data they submit for particular districts.
Regional sales managers must coach and monitor their sales managers and ensure that they meet or exceed all established sales goals. They must establish clear business strategies to be followed by their district’s sales managers, and may also organize trade shows, prepare periodic sales reports, and establish budgets for their districts. They must be thoroughly knowledgeable of the products or services offered by their companies, as well as their target markets and competitors. They are also encouraged to provide creative ideas for marketing new products or services.
A bachelor's degree in business, marketing, finance, or a related field is generally required for this position, while some employers may accept candidates with significant experience as sales managers in place of a degree. Regional sales managers must be proficient in Microsoft Office programs and other relevant software for product and sales analyses. They must also conduct performance evaluation reviews according to their company’s policies and procedures and provide feedback in a timely manner. Customer service and interpersonal skills are important in this position, and they must also be able to build strong teamwork. They are generally required to travel to visit offices or stores in their districts, as well.
Regional Sales Manager Tasks
- Manage the sales generation in districts and major accounts within a large geographical area.
- Manage sales management staff and give direction towards possible resources, sales strategies and contributing in sales promotions.
- Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.
- Develop, forecast and monitor budget and utilize operational resources.
- Manage sales management staff and provide direction regarding resources and sales strategies, establishing territories, quotas and training.