Marketing and business development managers are in charge of market research and advertising for their company. They are in charge of the "public face" of the company, which includes the website, emails to clients, and social media sites.
These managers' main responsibilities are to oversee teams working on projects such as marketing, advertising, and business development decisions.
They typically work in an office setting during regular business hours, although overtime may be required for time-sensitive projects; travel may also occasionally be required. Typically, marketing and business development managers work with a marketing team to promote the company and draw in new customers. They also work with other managers to make business development decisions; in most cases, they report their decisions directly to the chief executive officer (CEO) of the company. In addition, they may also be called on to provide customer service to clients in the form of public relations.
The position of marketing and business development manager requires at least a bachelor’s degree in marketing, but a master’s degree typically is preferred. In addition to education, work experience is essential; the amount of experience required may range from two years to five or more. These managers must also have skills with basic computer software such as Microsoft Office.
Marketing & Business Development Manager Tasks
- Deliver high level support related to market intelligence to the sales and marketing teams.
- Research, analyze and report on marketplace trends and competitors.
- Research market size, market trends and statistics relative to market expansion opportunities.
- Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.