A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.
Specific responsibilities can include working with the marketing team to plan and implement content strategies, maximize customer acquisition and retention, and explore data analyses to further departmental understanding of consumer experiences. Additional responsibilities of the position can include an awareness of trends in the marketing field, database query and analysis, and maximizing and strengthening the overall knowledge of the department.
Employers usually require a bachelor’s degree in marketing or a related field, as well as related experience. Strong computer skills, database manipulation, written and oral communication, and interpersonal relationships are also often necessary. Attention to detail and a strong focus on deadlines are also usually required for this position. The candidate must be able to effectively multitask and manage their time, as competing projects and deadlines are common in this position. Candidates with strong leadership, presentation, and communication skills are often preferred. Being able to collaborate well and bring ideas to the table is often strongly favored by employers.
Marketing Research Analyst Tasks
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.