Sales Development Representative (SDR) Average Salary

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Job Description for Sales Development Representative (SDR)

Sales development representatives (SDRs) make outbound sales by reaching out to clients to obtain leads and schedule appointments for the sales team. It's important that they are highly familiar with the products being sold to answer any questions, and there may be periodic goals to be met in this position and commission based on sales made.

Telephone skills are necessary in this position, such as courtesy and communicating in a clear and articulate manner. Many jobs require several telephone calls to be placed in one day, and some positions are entry-level while others require prior sales experience or proficiency with sales CRM software. Developing sales techniques and automation processes are important parts of the job, and research skills are also beneficial to search for potential clients. They must also stay up-to-date with all trends in the market that may affect the sale of products.

While some tasks in this position are done on teams, such as developing goals and marketing strategies, much of the work is done independently and the ability to work at a sufficient pace is essential. A high school diploma is often a minimum requirement for this position, and some employers may require a bachelor's degree.
Sales Development Representative (SDR) Tasks
  • Document daily activities and coordinate with sales team leadership.
  • Respond to all inbound leads and forward qualified leads to Account Executives.
  • Connect with prospects via phone, email, or online chat.
  • Identify new lead prospects through internet research and social media.

Key Stats

1-4 years
50%
5-9 years
50%

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